Daar Aeen

Re-Branding   |   Jeddah

Daar Aeen is a well-known concept store in Jeddah, KSA. with a very friendly staff and fun collections of clothes, jewelry, cutlery and stationary. the business have been around for almost 5 years so for a rebranding we were very careful to have the essence of the brand reflected on the logo biased on the Market Studies & the client brief, we decided to switch the logo to a more minimal & timeless typography with both languages connecting & balancing each other while still embracing the brand’s original professional, welcoming vibes while replacing the old logo icon with playful, elegant illustrations for the brand to enhance the typography.