The Hidden Valley
Branding | Saudi Arabia.
"The Hidden Valley" embodies the essence of luxury intertwined with the spirit of adventure. Inspired by the breathtaking landscapes and rich cultural heritage of AlUla, KSA, our brand celebrates the harmony between opulence and exploration. The brand logo, crafted in a minimalistic font reminiscent of the towering proportions of AlUla's historical architecture, reflects a sense of timeless elegance.
In our designs, we merge modern sophistication with the raw beauty of nature. The minimalist approach to typography pays homage to the towering structures of AlUla's historical sites, evoking a sense of grandeur and refinement. Clear super graphics, inspired by the intricate patterns and colors found in the natural landscape, adorn our garments, infusing them with a touch of artistic allure.