Tulud Line

    Branding   |   Jeddah    |   Saudi Arabia.

The concept for Tulud emphasizes its historical essence and inherited values while visually minimizing cultural connections to create a timeless identity that appeals to a wide audience. The brand integrates elements with Alfred Stieglitz's photograph "Hands and Thimble" (1919), highlighting the craftsmanship of fashion. Additionally, a photograph of Georgia O'Keeffe's hands handling her clothes is used. The brand elements flow through old photographs, representing a thread line.